Why should I market my organization?
I don’t know about you, but I market to let people know what I do and why. People need video, so I talk about the ways I can help them access something they don’t have currently. What about your business? What are you doing to fill a gap for people, and how can you tell them that’s what you're doing? Write about it, shoot a few videos, represent yourself well online, and keep adjusting your message just like you adjust your products or services.
Connecting with your audience where they’re at is most important. Whatever you do, don’t let your (or anyone else's) marketing agenda get in the way of connecting with your audience.
Make sure it’s clear, since “The confused mind always says no”.